We got to know that a high ranking NVIDIA executive is confident that NVIDIA will win with its next generation graphics. We are of course talking about 40nm chips and NVIDIA feels good now with their 55nm GT200 and things are looking better for the company. NVIDIA learned from its mistakes and it is avid to win against ATI's next generation 40nm products. It still believes that big monolithic chips are the way to go and the safety net, as we mentioned before, is the fact it can always put two together and launch a dual GPU card. That of course is one strategy, which might proof to work and in fact it did when you look at the recent release dual 55nm GPU based GeForce GTX 295 graphics card. - FudZilla

NVIDIA Expects To Win With 40nm Design Generation

NVIDIA has to win as it doesn't know how to run as a graphics underdog, but at the same time ATI likes the smell of their RV770 victory and it will do its best to beat NVIDIA. The new chips are expected in the second quarter of the year, but keep in mind, NVIDIA executives have to believe in their company's plans, it's part of their job. At the same time this year should be interesting with most likely the introduction of DirectX 11 and the associated graphics monsters that will go along. And on this both ATI and NVIDIA are working to get their products ready which should be around the end of the year depending on the Windows 7 launch.

As such DirectX 11 is a feature of Windows 7 and the cards might actually come a just few months before this operating system ships. The launch of DirectX 11 hardware will have to depend of the Windows 7 launch, but we hear that NVIDIA's second generation 40nm card and chip that some call the GT300, will come with DirectX 11 support. The games are expected only the following year, and we can expect at least around Christmas that year the games will be worth buying as actual DirectX 11 titles. Although the recession is going to hit computer graphics guys massively, but in such times innovation might drive more sales.